The Auto Channel Group

The Auto Channel (TACH)
If targeted contextural advertising within 100% relevant automotive content is in your media plan, you should know that The Auto Channel offers ad avails within the web’s largest interactive multi-media automotive content library.

On-line since January 1996 TACH's content and unique presentation attracts an audience larger than the web sites of on-line versions of “old name” print automotive magazines. The Auto Channel is the most requested resource for on-line editorial automotive information and opinion for consumers, enthusiasts, auto industry executives, in-market buyers, “car uncle” auto influencials, and auto enthusiastics.

AUDIENCE
Our content library attracts a large, motivated[2] upscale well-educated, audience of auto enthusiasts and industry participants who go to TACH every day for updated and timely breaking news, insight, buzz, analysis and research. The resources of TACH are combined with the knowledge of our online editors and the multimedia/interactive capabilities of the Web to deliver vital information quickly and effectively to our audience of about 600,000 unique visitors each month who view an average of 10-12 pages each.

AUDIENCE PROFILE
Age: 25-54 82.4%; 18-34 32.7%; age 21-49 72.4%;
Gender: 56.1% Female; 43.9% Male
US Region: West 62%, East 31%, Midwest 7%
Education: Graduate Degree 17.7%; Bachelors Degree 29.4%;
Some College/Associates Degree 19.2%
HH Income: $100,000+ 32.3%; $60,000+ 61.9%;

DISPLAY ADVERTISING
Increases brand awareness and drives traffic to the advertiser’s site, banner ad positions include top, bottom and sides of each page, all directly adjacent to editorial content. Custom, unique banner ad sizes are also available. Road blocking and advertiser exclusivity available.

Display Ad Rates
Leaderboard Banners - 120x600 , 160x600, 325x250 300x250, 468 x 60, Other sizes and placement on request 67 x 67

Text Links
Key Word and contextural targeting
$60 CPM Gross
$50 CPM Gross
$35 CPM Gross
$.75 - $2.00 CPC

RICH MEDIA ADVERTISING
Rich media formats engage site visitors with audio, video, animation, and unique ad formats that are ideal for branding, promotion, lead generation and driving sales.

SECTION SPONSORSHIPS
Available for many sections and/or pages on our site, these sponsorships give marketers a way to align their message with specific content. By using a “Sponsored By” logo, text link or banner ad that reinforces the brand name, advertisers can “own” a special area of a site. These partnerships generally work best on a long-term basis, giving users the chance to build association between the sponsor and section.

SPECIAL EVENT SPONSORSHIPS

WEBCAST SPONSORSHIPS

TV-on-the-Web coverage of: Auto Shows, Trade Events; Motor Sports; Press Events. Each covered event remains on line forever. Sponsorship includes company logo and/or a text message on each content page.

INTEGRATED CAMPAIGNS
Integrating print and online and broadcasting advertising into a single campaign can get you to your goal faster and more efficiently. An integrated campaign allows you to promote your products and services to a much wider audience and reinforce your message.

ADVERTORIALS
The Auto Channel will report on corporate events as TV-on-the-Web and create a content feature which will be placed within an appropriate editorial section on TACH. This special advertorial coverage will be promoted within TACH and its affiliated broadcast, print and web affiliates.

ADVERTISING PACKAGES
Package Impressions Banner Size Bonus Cost

The Auto Channel can funnel more than 600,000 in-market upscale women and men to your site each month.