Historic Sportscar Racing (HSR) Members Group

Historic Sportscar Racing (HSR)

"The Cars Are The Stars"
Today, motorsports attracts the largest number of spectators in the sporting world; more than baseball, football and the PGA. Historic racing series such as HSR represent the fastest growing segment of motorsports in the United States and Europe.

In HSR, the cars are the stars, and spectators are treated to prior winners of great events such as the 12 Hours of Sebring, 24 Hours of Le Mans and 24 Hours of Daytona. Events are as educational as they are adrenaline-inducing, as fans are exposed to pieces of history at the track.

HSR events represent fast-paced, wheel-to-wheel racing. To keep competition close, cars are generally grouped according to type and engine size for racing. The HSR features several separate series, which range from the heart-pumping GTP/Group C Series featuring GTP prototypes to the ROLEX Endurance Challenge, which includes historic GT Porsche and Jaguars.

New for 2002 is the Historic GTP/Group C/WSC Series, which will run as a support race for three American Le Mans Series (ALMS) events. Essentially an extension of the ThunderSports Series, these races will provide a great deal of exposure for sponsors and tremendous brand development for the HSR, as ALMS fans represent a strong and enthusiastic demographic.

Perhaps the best part of HSR events is the open feeling experienced by spectators; unlike other series, fans can stroll through the paddock to view the cars and talk with the drivers. Often, racing legends such as Hurley Haywood, John Paul, Jr. and actor/racer Paul Newman are on hand, as well.

As a result of all this, historic racing is coming of age. Major HSR events attract 300 plus entrants and up to 40,000 spectators. Participants and enthusiasts represent an upscale market with large discretionary incomes. Major corporate sponsors such as ROLEX and others are utilizing HSR in their marketing programs.

As a "time machine" of sight and sound, historic racing recaptures an era of motorsports when the cars were simple and the drivers were visible. As modern racing grows ever more dependent on technology and remote from the fans, the appeal of historic racing can only increase.

Introduction
Perhaps the best part of HSR events is the open feeling experienced by spectators; unlike other series, fans can stroll through the paddock to view the cars and talk with the drivers. Often, racing legends such as Hurley Haywood, John Paul, Jr., Bobby Rahal and actor/racer Paul Newman are on hand, as well.

As a result of all this, historic racing is coming of age. Major HSR events attract 300 plus entrants and up to 40,000 spectators. Participants and enthusiasts represent an upscale market with large discretionary incomes. Major corporate sponsors such as Rolex, MCI,
Chrysler Corporation, Lotus, First Union Bank, Automobile Magazine and others are utilizing Historic Sportscar Racing in their marketing programs.

As a "time machine" of sight and sound, historic racing recaptures an era of motorsports when the cars were simple and the drivers were visible. As modern racing grows ever more dependent on technology and remote from the fans, the appeal of historic racing can only
increase.

Series Participants
While the cars may be the stars, the drivers who own, drive and maintain the delicate historic racers are key to HSR’s success. Dedication and passion are primary motivators, as is a desire to keep the past alive.

Personifying the gentleman (and woman) racers of years past, these enthusiasts make the HSR experience a positive one for fans. Spectators are welcomed into the paddock and the pits, and are frequently given in-depth historical background on the race cars they love by the
owners who drive/maintain them.

Many HSR participants have been involved in the motorsports industry for years, and use HSR as a great way to be continuously involved with the sport in a slightly more laid-back fashion than other front-line race series.

Other participants, such as Porsche mainstays Brumos Racing and Gunnar Racing, are professional outfits which maintain and prepare historic racecars for paying clients.

All take promoting HSR events seriously, and are actively involved in growing interest in the sport. As a result, a number of off-site pre-event promotions have been developed, including concours and street parades.

Sponsors have a unique opportunity by participating in HSR. As you might imagine, owning and maintaining one of these fantastic machines can be an expensive endeavor, which proves to sponsors that they are dealing with a well-healed, concentrated demographic.

Companies desiring to reach a high-profile customer have instant access to their target market through involvement in HSR. More importantly, as many participants are business owners and/or high-level executives, numerous business-to-business relationships can be developed at the track.

Here are a few quick figures:
80% own their own business or are professionals
! 65% earn more than $100,000 per year
! 90% are married and own their own home
! 55% own more than one home
! 98% have one or more major credit cards
! 85% are 35 - 49 years old
! 75% have college degrees or higher

Racing is the sport of business, and with 300 - 400 entrants taking part in many HSR events, business is booming.

Fan Demographics
Like the participants involved in HSR, fans who attend events represent a tremendous opportunity for sponsors. In fact, HSR spectators possess the highest demographic levels of
any motorsport, and as HSR events often see 40,000 fans or more, this can be very beneficial to sponsors.

The HSR attendee demographics line up in close proximity to the participant figures, with the average fan being a male between the ages of 25 - 49, having at least a college degree,
making an average of $55,000 per year and being in a professional trade. In addition, most fans attend five or more races and consider themselves to be die-hard racing enthusiasts.

This last piece of information is important, as racing fans are traditionally extremely brand loyal to the sponsors of their sport, as they recognize that the races would not go on without
the financial backing of the sponsors.
A
s a result, sponsors of HSR events have the opportunity to voice their message to an affluent and very captive audience; one with plenty of disposable income. With HSR events
occupying an entire weekend, sponsors have the ability to reach these fans through activities such as product sampling, distribution of information and PA announcements.

Contacts
HSR Office
257 Dekalb Industrial Way
Decatur, GA 30030
Phone: (404) 298-5616
Fax: (404) 298-6376

Competition Director - All driver, licensing and car classification questions
Ken Fengler
Phone: (954) 931-0501
Fax: (404) 298-6376
e-Mail: Ken@hsrrace.com

Registrar - All event activities
Judy Marchione
Phone: (404) 298-5616
Fax: (404) 298-6376
e-Mail: Judy@hsrrace.com

Administration/Accounting
Diane Simpson
Phone: (404) 298-5616
Fax: (404) 298-6376
e-Mail: Diane@hsrrace.com

Chief Steward
Tom Hardy
Phone: (407) 252-6732
Fax: (404) 298-6376

Chief of Tech - At track tech inspection
Chip Wright
Phone: (727) 514-9652
Fax: (404) 298-6376
e-Mail: Chip@hsrrace.com

Timing & Scoring
Kim Belinc
Phone: (404) 298-3323
Fax: (404) 298-3325
e-Mail: Kim@svra.com

Historic GTP/Group C/WSC
Ken Fengler
Phone: (954) 931-0501
Fax: (404) 298-6376
e-Mail: Ken@hsrrace.com

Historic Stock Car
Judy Marchione
Phone: (404) 298-5616
Fax: (404) 298-6376
e-Mail: Judy@hsrrace.com

American Muscle Car Challenge
Gary Jones
Phone: (706) 592-0068

Klub Sport Porsche Challenge
Phil Bagley / Bruce Ellsworth
Phone: (561) 844-8752
Fax: (561) 844-8772
e-Mail: OfficeManager@klubsportracing.com

President
Steve Simpson
Phone: (404) 298-5616
Fax: (404) 298-6376
e-Mail: ssimpson@hsrrace.com

Howard Turner
Phone: (404) 298-5616
Fax: (404) 298-6376
e-Mail: Howard@hsrrace.com

Webmaster - All Website questions or comments
e-Mail: Webmaster@hsrrace.com